The Meta Ads agency for ambitious brands

The Brand

The Purest Co was established to offer customers top-tier products in the traditional superfoods industry. Motivated by frustration with the market’s lack of transparency and quality, the team set out to create a superior alternative. By fully disclosing ingredients, conducting thorough supply chain due diligence, and providing satisfaction guarantees, they are reshaping the industry.

Collaborating with nutritionists and food scientists, The Purest Co has crafted innovative products designed to support healing, nourishment, and overall well-being. Prioritizing quality as if creating for their own families and friends, the brand remains committed to developing transformative products.

The Challenge

After facing disappointment with several major agencies and frustration over poor results and communication, The Purest Co sought us out for a solution. Recommended by one of our existing clients, they recognized our expertise in the food and beverage industry. Trusting our capabilities, they handed over the reins, allowing us to completely revamp their ad strategy.

Food & Beverage Industry Experience

Bringing on a new agency can often mean a slow start while they learn the industry. However, with our extensive experience with over 30 health, food, and beverage brands, we hit the ground running and turned performance around in under two weeks. Leveraging hundreds of tests we’ve conducted in the same vertical, we quickly implemented a successful account structure, offers, and creative strategies

Turning Points

Listicles and Landing Pages We noticed a lower-than-average website conversion rate and recommended testing listicles and dedicated landing pages. This approach led to a significant increase in ROAS. Although landing pages outperformed listicles, both methods proved more effective than the website alone, so we continued using both.

Test Everything Our approach to testing is methodical and data-driven. In the first 90 days with The Purest Co, we conducted over 30 A/B tests, tracking outcomes meticulously to improve ROAS rapidly.

Understanding the Data Combining our internal attribution model with Facebook’s data allowed us to make informed decisions about campaign performance and budget allocation. By focusing on the net number of new customers relative to overall spending, we confidently increased the budget to achieve higher revenue.

Communication

Effective communication was key to the success of The Purest Co’s Black Friday campaign and resolving their disabled ad accounts.

Meeting Black Friday Deadlines Onboarding The Purest Co involved setting up a team Slack channel for seamless communication and quick action. With Black Friday approaching and their ad account in a poor state, we worked closely with their team to stabilize performance and meet tight deadlines within three days.

Resolving Disabled Ad Accounts The sudden banning of Facebook accounts is common in the food and beverage industry. When The Purest Co faced this issue, we acted swiftly by appealing the ban and setting up multiple backup accounts and pages. Our prompt and effective communication helped us navigate the situation and minimize revenue loss.

Overall Results

In less than 3 months, Purest Co achieved a 200% increase in Facebook Ad ROAS and a 25% increase in CTR through landing page, creative, and offer testing.

The Brand

Founded in 2019, Mavrans is a sustainable fashion brand that seamlessly blends style with eco-consciousness. Their unique approach has garnered the attention of celebrities like Ed Sheeran, Dwyane Wade, Maluma, and Joe Jonas, who resonate with their values. Mavrans is quickly becoming the go-to brand for individuals who want to look good while making a positive impact on the planet.

Their clothing is crafted from ‘Recocoblend’ fabrics, an innovative material made from a mix of coconut husks and recycled plastics, offering both eco-friendliness and comfort. As a lifestyle brand, Mavrans embraces a carefree, maverick spirit.

The Challenge

In 2020, MAVRANS engaged our services to manage their Facebook and Google ad accounts. 

We quickly identified that the primary issue lay in the campaign structure and immediately set to work on creating a strategy designed for scalable growth.

Frequency Relief

The account urgently needed a reduction in retargeting budget allocation, as the frequency had exceeded 15x. Our first step was to shift the budget from retargeting to prospecting, which brought two key benefits for MAVRANS: 

1. A refreshed pipeline with new potential buyers, and 
2. Minimized budget waste from over-targeting the bottom of the funnel.

Creative overhaul

The second thing we noticed was the lack of variety in the ads—there just weren’t enough options to keep things fresh. So, we rolled up our sleeves and gave the entire ad portfolio a complete makeover. With more diverse and engaging content, we saw the click-through rate (CTR) jump by 30%, which was a huge win for the campaign.

Consolidation and Machine Learning

Lastly, to make things run even smoother, we streamlined the ad account by cutting down the number of campaigns and ad sets. On top of that, we tapped into Facebook’s automated tools like Campaign Budget Optimization, Auto-Placement, and Dynamic Creatives. These tweaks made a big difference, bringing CPMs down by nearly 30%.

Overall Results

By reallocating the budget, boosting CTRs with a creative overhaul, and streamlining the account to lower CPMs, MAVRANS saw an impressive jump in ROAS from 0.8x to 2x. On top of that, they nearly doubled their total ad spend, making the results even more remarkable.

The Brand

Dogsnob is a premium dog supplement brand dedicated to enhancing canine health and wellness. Their product range addresses key health concerns, including joint health, digestive health, and skin and coat health, using only the highest quality natural ingredients. Known for delivering effective results, Dogsnob caters to dog owners who prioritize their pets’ well-being.

With the surge in pet ownership during the pandemic, Dogsnob has faced heightened competition in the market, making it increasingly challenging to stand out and attract new customers.

The Challenge

We aimed to enhance Dogsnob’s brand visibility and attract new customers through an omnichannel approach. Our analysis revealed that the main challenges were a lack of brand awareness and a limited online presence.

To tackle these issues, we crafted a comprehensive strategy incorporating TikTok influencers, Facebook Ads, and email marketing. This multi-faceted approach was designed to boost brand awareness and drive customer acquisition effectively.

TikTok Influencer Partnerships & Ads

We identified TikTok as an ideal platform to promote Dogsnob’s brand and products. We collaborated with popular TikTok influencers who reached the brand’s target audience, creating engaging content that showcased Dogsnob’s products and their benefits. This partnership significantly increased brand awareness and user-generated content, leading to improved conversion and sales.

Additionally, by securing whitelisting permissions from over 100 influencers, we were able to leverage both branded and whitelisted influencer content through Dogsnob’s ad account. This strategy resulted in higher click-through rates, reduced CPMs, and a substantial surge in sales, demonstrating the effectiveness of our content approach.

Facebook Ads

We leveraged TikTok content as ads on Facebook and Instagram to complement our influencer partnerships, leading to a notable increase in click-through rates (CTR) and sales from Facebook ads.

By continuously A/B testing TikTok user-generated content and whitelisted ads, we improved Dogsnob’s return on ad spend (ROAS) from 0.5 to 2.5 in under five months.

Email Marketing

We implemented pre and post-purchase flows, synchronized our campaign cadence with Dogsnob’s promotion calendar, and created customized emails tailored to specific segments of their email list. These efforts led to a 25% increase in email open rates and a 15% boost in click-through rates, resulting in higher conversion rates among prospects and driving repeat sales.

Overall Results

By implementing an omnichannel approach that utilized TikTok influencers, Facebook Ads, and email marketing, Dogsnob experienced remarkable growth. Sales surged by 200%, and the brand saw a significant boost in visibility across all social channels, leading to PR and retail partnerships.

Customer loyalty also increased, with a 30% rise in repeat sales. This campaign’s success has positioned Dogsnob as a leading brand in the liquid dog supplement category and made the omnichannel approach a central element of their marketing strategy.

The Brand

Riddle is a luxury fragrance oil and skincare brand, founded in 2013 by Chelsea Voge in Venice Beach, California. Known for their seven signature scents, Riddle’s fragrances are crafted to evoke different moods and occasions, ranging from subtle to sensual. The scents are designed to be intimate and alluring, sitting close to the body and leaving a delicate aura in the wearer’s wake. Their product line includes roll-on oils, spray lotions, full-body oils, and candles.

The company’s philosophy is rooted in the concept of “Allow.” Riddle encourages self-love, clarity, and listening from a place of inspiration, while promoting the idea of letting life unfold naturally. They inspire their customers to embrace creativity, believe in possibilities, and welcome their desires effortlessly.

The Challenge

Riddle came to us when they realized they needed to ramp up their DTC sales. They’d tried working with generalist agencies in the past, but this time they wanted someone who truly understood media buying and the beauty industry. That’s where we stepped in.

Right away, we got down to business. We tapped into Riddle’s strong brand, loyal customers, and fantastic products to help them grow their direct-to-consumer side. It was all about building on what they already had and making sure we got the word out to more people.

Speed & Communication

We manage large budgets for our clients and understand that doing so requires being available and moving quickly. Our clients can rest easy knowing we are just one call away and can provide immediate attention when issues arise.

Beauty Industry Experience

Bringing on a new agency can often take time as they get familiar with the industry. However, with our experience working with over 30 brands in the health and beauty space, we hit the ground running and turned things around in under 8 weeks.

Using insights from hundreds of tests we’ve run in this field, we swiftly implemented an effective account structure, offers, and creative strategies that delivered impressive results for Riddle Oil.

Account Structure

Before we stepped in, one of the biggest issues with Riddle’s ad account was the high level of fragmentation—over 20 ad sets running across 10 different campaigns with multiple objectives. We simplified this by reducing the number of campaigns from 10 to 5, removing underperforming objectives like traffic and engagement. By aligning the structure with Facebook’s Power 5 best practices, we saw an immediate improvement.

On Google Ads, we reorganized the campaigns by expanding Shopping efforts, focusing on top-converting SKUs. This strategy allowed us to increase ad spend while maintaining strong ROAS above 2x

Overall Results

Riddle achieved $1.4M in profitable Facebook and Google ad spend, with a 2x ROAS and a 30% reduction in CAC. This success came from streamlining their account structure and rigorous creative testing.

The Brand

Noa Home, a leading home and furniture brand, is dedicated to making every space feel like home with a diverse range of products that suit various preferences and lifestyles. Their focus is on creating functional and beautiful spaces with an emphasis on quality, affordability, and sustainability.

The Challenge

Noa Home reached out to us with a specific challenge: they needed to restructure their Facebook ads account to support geographical expansion and implement weekly refreshes for each region. They were looking for a partner who could optimize their ad campaigns and help them achieve improved results.

Dynamic Ads & UGC

We rolled out dynamic ads to highlight Noa Home’s products to users who had previously shown interest on their website. This approach helped us reach a broader audience while keeping the ads relevant and personalized.

We tapped into user-generated content (UGC) to boost engagement and build trust. By encouraging customers to share their experiences and then featuring this content in our ads, we showcased real-life stories and positive reviews.

Constant Creative Testing

We continuously tested different ad formats, messaging, and visuals to pinpoint the best-performing creatives for each region. This iterative approach helped us refine our strategy and drive better results.

Funnel Allocation

We strategically allocated budgets for both prospecting and retargeting campaigns. This balanced approach enabled us to attract new audiences while also re-engaging existing customers to boost repeat purchases.

Overall Results

After implementing dynamic ads, leveraging UGC, conducting iterative creative testing, and running whitelisted influencer campaigns, Noa Home saw remarkable improvements in their TikTok and Facebook ad campaigns.

These changes led to a 15% increase in click-through rates (CTR), a 30% decrease in cost per click (CPC), and a striking 4x return on ad spend (ROAS). The restructured account and regular updates for each geographical region enabled Noa Home to broaden their reach and achieve outstanding results in their ad efforts.

The Brand

Readability is a mobile app crafted to enhance reading and comprehension skills for young and struggling readers. It harnesses Artificial Intelligence, Natural Language Processing, and Interactive Voice-based Q&A to deliver an engaging learning experience. 

Featuring real-time performance tracking, gamification, and a parent dashboard, Readability stands out with accolades like the Parent and Teacher Choice Award and Mom’s Choice Award. Its mission is to foster a love of reading and bolster critical thinking, aiming to level the educational playing field for children everywhere.

The Challenge

The new brand faced challenges with controlling its customer acquisition cost (CAC) and turned to us for expertise. 

We took charge of their Facebook ad campaigns and crafted engaging TikTok user-generated content (UGC) to enhance their performance.

TikTok Content Creation

To drive impactful results, we collaborated with top TikTok influencers to produce high-quality, short-form videos. These videos were tailored to resonate with the platform’s audience, showcasing Readability’s unique features in a fun and engaging way. 

We strategically used this content for Facebook ads, ensuring it was optimized for both platforms to maximize reach and engagement.

Revamped Offer Strategy

We restructured the existing offer to make it more attractive to first-time users. By refining the value proposition and emphasizing the app’s unique benefits—such as its interactive features and real-time performance tracking—we created compelling offers that resonated with potential customers and encouraged them to take action.

Innovative Ad Angles and Copy

We tested various ad angles and copy styles to find what would resonate most with our audience. By experimenting with different messaging and visuals, we were able to identify the most effective combinations. 

This approach allowed us to fine-tune our Facebook ad campaigns and ensure that the content was both captivating and persuasive.

Overall Results

By teaming up with top TikTok influencers to craft engaging content, optimizing our Facebook ad strategy, revamping the offer to attract new customers, and experimenting with fresh ad angles and copy, we achieved outstanding results. 

These combined efforts led to a remarkable 75% reduction in customer acquisition cost (CAC) in just under 5 months.

The Brand

Founded on the belief that everyone experiences the outdoors differently, Topo Designs is a national outdoor gear brand that prioritizes durability, versatility, and sustainability. As summer approached, and with adventure seekers looking for new gear, Topo Designs aimed to capitalize on Memorial Day weekend to boost orders and revenue. They needed a strategy to stand out in an oversaturated market while keeping advertising costs under control.

The Challenge

During Memorial Day weekend, Topo Designs hit a tough spot. It’s a time when everyone and their dog is running sales, making it a crowded and pricey advertising landscape. With so many brands shouting for attention, people were tuning out the noise, making it hard for Topo to stand out. They needed to find a way to make their gear shine and keep people engaged without burning a hole in their budget. That’s where we came in to help them cut through the clutter.

Pre-Campaign Preparation

Our first step was to dive deep into Topo Designs’ audience. By researching outdoor enthusiasts, eco-conscious consumers, and urban explorers, we built highly detailed audience segments. These were based on their interests, online behavior, and purchasing patterns, allowing us to craft messages that would resonate.

With these insights in hand, we developed a cohesive paid media strategy across Meta, Google Search, and Google Shopping campaigns. The focus: to drive sales, re-engage past visitors, and showcase Topo’s unique selling points like durability, versatility, and sustainability.

Meta Campaign

To target high-intent users, we focused on creating remarketing lists of users who had either abandoned carts or browsed key categories. This led to the development of dynamic product ads, showcasing the exact products viewed by the user.

Complementing these, we launched visually captivating static ads that emphasized Topo’s core benefits, like their eco-friendly materials and product durability. The goal was clear—boost conversions by keeping Topo top-of-mind for potential customers.

Google Search Campaign

To capitalize on the Memorial Day rush, we designed responsive search ads with sale-specific headlines that promoted the discounts Topo Designs was offering. We kept a close eye on performance with daily reviews, optimizing bids and budget allocation based on real-time data.

To attract last-minute shoppers, we leveraged headline, sitelink, and promotion extensions, pushing special offers and kits to maximize visibility and drive urgency.

Overall Results

The campaign resulted in a 92% increase in orders, a 60% boost in revenue, and a 75% reduction in customer acquisition cost (CAC).

The Brand

Catbird, a beloved jewelry brand established in 2004 in Williamsburg, Brooklyn, is renowned for its handcrafted, sustainable pieces that blend timeless elegance with a touch of whimsical charm. With a strong commitment to ethical sourcing and craftsmanship, Catbird sought to amplify its growth through a more effective use of its advertising budget. Their goals were clear: increase order volume, boost revenue, and enhance return on ad spend (ROAS) while reducing customer acquisition costs (CAC).

The Challenge

Catbird faced a few challenges that needed addressing to achieve their goals. While their Meta ads were visually appealing, they weren’t optimized for performance. This lack of optimization meant their advertising efforts weren’t as effective as they could be. On Pinterest, they needed to shift from less effective campaign types to those better suited for driving conversions. Additionally, their brand search campaigns lacked organization and relevance, and their shopping feed wasn’t fully optimized for performance.

Optimizing Meta Ads

We recognized that while Catbird’s existing creatives were beautiful, they weren’t performing at their best. Our Performance Creative team developed a creative testing roadmap to optimize their assets for paid social. By shifting to Advantage+ campaigns, increasing budgets for Prospecting, and utilizing Advantage+ to its fullest, we lowered overall CPMs, which allowed us to reach a broader audience at a reduced cost. This strategy made our campaigns more efficient and performance-driven.

Enhancing Pinterest Campaign

On Pinterest, we moved from Traffic and Consideration campaigns to Conversion-optimized ones. We aligned our creative refresh strategies with those on Meta to replicate successful tactics across platforms, ensuring consistency and effectiveness.

Revamping Brand Search Campaigns

We restructured brand search campaigns with clearly defined ad group themes, improving relevance and user experience. Implementing target return on ad spend (tROAS) bid strategies allowed us to enhance revenue efficiency, with adjustments made during peak periods. By addressing the underutilization of ad copy space and poor ad strength, we revamped ad copies to achieve better ratings and improved click-through rates (CTR) through updated ad extensions.

Overall Results

Our approach resulted in a 41% increase in orders and a 40% boost in revenue. Additionally, we achieved a 16% decrease in CPA, enhancing overall campaign efficiency.

The Brand

Founded in 2020, Canopy is known for its “world’s cleanest and most convenient” humidifiers and aroma diffusers. Recommended by dermatologists and pediatricians, Canopy’s unique design filters dust and particles while using evaporative technology to distribute moisture. With a goal to boost new customer acquisition, drive subscription orders, and improve performance through Meta Ads and Google Ads, Canopy sought a strategic marketing approach.

The Challenge

Winter is a peak season for humidifiers, necessitating a precisely targeted multi-channel campaign to capture high demand effectively. To achieve this, it was crucial to maximize ad performance across Meta Ads, TikTok Ads, and Google Ads, requiring meticulous audience targeting and continual optimization to enhance customer acquisition and drive subscription orders.

Meta Ads

Initial Strategy: We started with broad targeting to gather data on audience preferences.

Optimization: Once top-performing segments emerged, we refined our audience targeting. Leveraging Faraday for predictive insights, we expanded our reach to more engaged potential customers. This approach allowed us to lower customer acquisition costs while boosting conversion rates.

Creative Approach: We used eye-catching visuals and compelling ad copy that highlighted Canopy’s unique features and benefits, tailored to resonate with different audience segments.

TikTok Ads

Engaging Content: We created dynamic and engaging TikTok videos showcasing Canopy’s products in real-life scenarios, emphasizing their clean and convenient features.

Targeted Campaigns: By leveraging TikTok’s precise targeting options, we reached a younger, trend-sensitive audience who values aesthetics and wellness. We focused on trending sounds and creative formats to increase engagement and brand recall.

Performance Monitoring: We continually monitored performance metrics and adjusted our strategy based on audience interaction and engagement rates.

Google Ads

Campaign Segmentation: We divided campaigns into branded and non-branded groups, employing specific match types and bidding strategies for each. This segmentation allowed us to target users searching for both Canopy’s specific products and general humidifier-related queries.

Refinement: We fine-tuned targeting to include past website visitors, in-market audiences, and specific demographics. Adjusting bids and optimizing ad copy based on performance data helped us maintain flexibility and maximize impact during the seasonal peak.

Overall Results

We achieved a 126% increase in new customer acquisition, a 60% rise in orders from Facebook, and a staggering 140% boost in Google orders. TikTok campaigns also delivered high engagement and elevated brand awareness among younger audiences.

The Brand

Founded in 2010, Vulcan Strength has established itself as a premier supplier of high-quality fitness equipment for Olympic weightlifting, CrossFit, home gyms, and commercial fitness centers. Renowned for their commitment to durability and performance, Vulcan Strength offers an extensive range of products, manufactured both abroad and in the USA. Their innovative approach and robust build quality have earned them a loyal customer base among serious athletes and fitness enthusiasts.

The Challenge

In 2022, Vulcan Strength sought to elevate their digital marketing strategy and optimize their presence on Facebook and Instagram. Their existing campaigns were underperforming due to ineffective campaign structure, audience targeting issues, creative fatigue, and a lack of A/B testing. They needed a comprehensive solution to enhance brand visibility and drive conversions in a highly competitive market.

Creative Overhaul and A/B Testing

Creative fatigue was a significant issue, compounded by a lack of variation in their ads. To address this, we conducted extensive A/B testing on Facebook and Instagram to evaluate different ad formats, visuals, and messaging. This data-driven approach allowed us to identify the most effective combinations and refresh the creative assets accordingly. The overhaul, guided by A/B testing insights, resulted in a 25% increase in click-through rates (CTR) as we delivered more engaging and relevant content to our audience.

Custom Audience Creation and Retargeting

To further refine our strategy, we focused on custom audience creation. Using Facebook’s advanced targeting capabilities, we developed tailored audience segments based on user behavior, demographics, and previous interactions with Vulcan Strength. This segmentation enabled more precise targeting and personalized messaging, making our campaigns more effective.

For retargeting, we designed specific campaigns to engage users who had previously interacted with Vulcan Strength but had not yet converted. By serving these users targeted offers and reminders on both Facebook and Instagram, we improved conversion rates and re-engaged potential customers who were already familiar with the brand.

Optimizing Ad Spend

We tapped into Facebook’s advanced automated tools, including Campaign Budget Optimization to ensure our budget was allocated efficiently, Auto-Placement to maximize ad visibility across all relevant placements, and Dynamic Creatives to deliver personalized content to our audience. These strategic adjustments led to a significant improvement, reducing CPMs by nearly 30% and boosting our overall campaign performance.

Overall Results

Our strategic approach led to a 43% increase in orders, a 23% decrease in cost per acquisition (CPA), and a 45% increase in revenue for Vulcan Strength. This success demonstrates the effectiveness of our creative overhaul, targeted audience segmentation, and optimized ad spend strategies.